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Category: technology

Newsletters: Legally compliant methods for addresses

The combination of a newsletter and a content-rich website can be a very effective marketing strategy. By providing regular updates and introducing new content from your website, you can motivate subscribers to visit it to find out more. Presenting highlights of the month, for example, encourages attention to certain articles or blog posts and makes the newsletter interesting in the first place. Another option is to offer exclusive content or…

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Newsletters: The best tools for creating them

A good newsletter is clearly structured and attractively designed to arouse the interest of readers and encourage them to interact. It should start with a concise subject line, which increases the likelihood of being opened. This is followed by a short, personal introduction or greeting. The main content then consists of posts that offer valuable information, tips or news. Images and graphics can break up the text in a pleasant…

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Newsletters: The key to effective customer loyalty

Newsletters are still an excellent marketing tool that offers direct communication with the target group. Content can be tailored to the interests and behavior of the recipients, which increases their relevance. They are also relatively easy and inexpensive to manage, which makes them very attractive for almost any advertising budget. Sending them regularly strengthens customer loyalty in the long term and builds trust over time. Newsletters are effective in areas…

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Own website: Why security is essential

WordPress remains the most popular content management system (CMS) on the market, which unfortunately also makes it an attractive target for global hacker attacks on websites. The financial damage caused by cybercrime depends entirely on the size of a website, the type of attack and the security measures taken. Even for smaller operators, a hacked website can quickly cost several thousand euros. It becomes particularly expensive when you consider the…

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Own Discord: How to ensure long-term engagement

Many Discord servers start with an active community, but when members stop coming online, interest can quickly wane. Regular activity is crucial to maintaining engagement. Another factor is the lack of engaging content. When there is a lack of interesting discussions, activities or events, many members think their time is better spent elsewhere. When new members join and existing members feel like they are no longer welcome or do not…

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Own Discord: From Boosts to Bots explained

With Nitro, Discord users get numerous upgrades that improve their experience on the platform. Key features include an increased limit (from 8MB to 100MB), which is particularly useful for sharing media files. Animated emojis increase customization. Another benefit of Nitro is unlocking server boosts, which allow users to support a Discord server of their choice. The price of Discord Nitro is around 10 euros per month or 100 euros per…

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Your own Discord: Creating a server made easy

Discord is a popular communication platform that was originally developed for gamers, but has now developed into a versatile tool for various communities. Users can chat with each other via text channels or exchange ideas live in voice channels. Each Discord server can be designed in several areas with different topics or activities. In addition, the platform, which has existed since 2015, supports video calls between users and the ability…

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