A good newsletter is clearly structured and attractively designed to arouse the interest of readers and encourage them to interact. It should start with a concise subject line, which increases the likelihood of being opened. This is followed by a short, personal introduction or greeting. The main content then consists of posts that offer valuable information, tips or news. Images and graphics can break up the text in a pleasant way.
Every newsletter should contain at least one clear call to action to encourage reader interaction. Simple examples of calls to action (CTA) are “Buy now” as a redirect to a shop or “Learn more” with a link to a specific information offer. Finally, a brief preview of future topics can encourage curiosity in advance. Mobile optimization of the layout ensures that the newsletter still looks good and can be read easily on different devices.
The most popular options on the web
1. Mailchimp: One of the best-known email marketing solutions with user-friendly templates, automation and analysis tools. It is suitable for both beginners and experienced users.
2. Constant Contact: Particularly interesting for small businesses, this platform also offers a variety of templates, a drag-and-drop designer and comprehensive analysis functions.
3. Brevo: Attractively priced email marketing services as well as SMS marketing, with a user-friendly interface.
4. GetResponse: This platform offers not only email marketing, but also extensive functions for webinars and landing pages.
5. Kit: Particularly popular with bloggers and creatives due to easy automation and the ability to segment subscribers for targeted communication.
6. Mailjet: With a drag-and-drop editor and API for integration with other applications, it is ideal for teams that work together to create newsletters.
Combine newsletters with WordPress
MailPoet is a popular plugin for creating and sending newsletters that is integrated directly into the dashboard. It has a user-friendly drag-and-drop interface that allows you to create excellent layouts even without in-depth design knowledge. Subscribers are easy to manage and registration forms are quick to create. You can also use statistics to analyze the performance of individual newsletter issues in order to make targeted improvements.
The Newsletter, another plugin, is similarly powerful and allows you to create custom registration forms, automate email campaigns and manage subscribers. There are integrated functions for segmenting subscribers into individual target groups and the user interface is intuitively designed. Analysis tools also allow you to check the performance of campaigns precisely.
Probably the most comprehensive marketing platform
HubSpot is known for its effectiveness, especially in the area of email marketing and newsletter management. The platform allows users to create professional newsletters with a convenient drag-and-drop interface, with numerous customizable templates available. A highlight is the integration of CRM functions that allow companies to fully manage their subscribers and customers.
In terms of analytics, metrics such as open and click rates, leads generated by specific campaigns, and other important metrics can be monitored in order to correct the strategy if necessary. In addition, HubSpot supports the automation of marketing processes. Based on the respective behavior of subscribers, established workflows send specific emails as a consequence.
Newsletters: The key to effective customer loyalty | The best tools for creating them | Legally compliant methods for addresses – all articles at a glance.
