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Why do we actually pay broadcasting fees

Compulsory broadcasting fees are used to produce high-quality television and radio content. This includes news, insightful documentaries, educational content and a wide range of entertainment formats. Public broadcasters are obliged to ensure balanced reporting and to adequately represent minorities and cultural issues. This promotes media diversity and access to information for all parts of society. A particularly important aspect is the financing of investigative journalism, which can work with the…

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Newsletters: Legally compliant methods for addresses

The combination of a newsletter and a content-rich website can be a very effective marketing strategy. By providing regular updates and introducing new content from your website, you can motivate subscribers to visit it to find out more. Presenting highlights of the month, for example, encourages attention to certain articles or blog posts and makes the newsletter interesting in the first place. Another option is to offer exclusive content or…

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Newsletters: The best tools for creating them

A good newsletter is clearly structured and attractively designed to arouse the interest of readers and encourage them to interact. It should start with a concise subject line, which increases the likelihood of being opened. This is followed by a short, personal introduction or greeting. The main content then consists of posts that offer valuable information, tips or news. Images and graphics can break up the text in a pleasant…

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Newsletters: The key to effective customer loyalty

Newsletters are still an excellent marketing tool that offers direct communication with the target group. Content can be tailored to the interests and behavior of the recipients, which increases their relevance. They are also relatively easy and inexpensive to manage, which makes them very attractive for almost any advertising budget. Sending them regularly strengthens customer loyalty in the long term and builds trust over time. Newsletters are effective in areas…

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Own website: Why security is essential

WordPress remains the most popular content management system (CMS) on the market, which unfortunately also makes it an attractive target for global hacker attacks on websites. The financial damage caused by cybercrime depends entirely on the size of a website, the type of attack and the security measures taken. Even for smaller operators, a hacked website can quickly cost several thousand euros. It becomes particularly expensive when you consider the…

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Own Discord: How to ensure long-term engagement

Many Discord servers start with an active community, but when members stop coming online, interest can quickly wane. Regular activity is crucial to maintaining engagement. Another factor is the lack of engaging content. When there is a lack of interesting discussions, activities or events, many members think their time is better spent elsewhere. When new members join and existing members feel like they are no longer welcome or do not…

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Your own website: How to make it easier to find

Search engines sometimes have their own concepts for different target groups. Google is known to dominate most of the global market with functions such as image and news searches plus other services. An interesting alternative is Bing, Microsoft’s search engine, with a user-friendly interface. DuckDuckGo does not collect any personal data from searches and Ecosia uses the revenue to support environmental protection projects. By analyzing your blog posts as precisely…

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