The combination of a newsletter and a content-rich website can be a very effective marketing strategy. By providing regular updates and introducing new content from your website, you can motivate subscribers to visit it to find out more. Presenting highlights of the month, for example, encourages attention to certain articles or blog posts and makes the newsletter interesting in the first place. Another option is to offer exclusive content or…
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In the digital age, the concept of business-to-consumer (B2C) has become crucially important. Consumers shop online as a matter of course and look for quick, convenient solutions. Companies market their products and services directly to the target group. This gives them a better understanding of their customers’ needs and wishes. With the increase in e-commerce platforms, consumers have access to a wide range of providers – local, national and worldwide…
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