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Tag: media

Why journalists are fighting for their existence

In most cases, journalists’ income is no longer sufficient to continue to enable them to make a secure living. In particular, the changes in the media landscape, caused by the rise of digital platforms and the simultaneous decline in traditional advertising revenue, are causing salaries to fall on average and causing worrying job cuts in the industry. Even larger news services are struggling to find sustainable models for remunerating their…

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How real is social media anyway

A very common phenomenon on Instagram and similar platforms: Some profiles follow you in the hope that you will follow them back. But if you don’t, they quickly unfollow you again. This is a tactic to increase your own number of followers. Some users may initially follow you to critically review your content. If they find that your account does not meet their expectations or they are no longer interested,…

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