Changing logos is not uncommon in football, although it sometimes meets with resistance from fans. Many clubs – including Manchester City, Juventus Turin or FC Barcelona – make adjustments for various reasons in order to create a modern look, to stand out from other clubs or to achieve a better brand identity. FC Bayern Munich also had its classic logo for almost 20 years until it was revised in 2017.…
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In the digital age, the concept of business-to-consumer (B2C) has become crucially important. Consumers shop online as a matter of course and look for quick, convenient solutions. Companies market their products and services directly to the target group. This gives them a better understanding of their customers’ needs and wishes. With the increase in e-commerce platforms, consumers have access to a wide range of providers – local, national and worldwide…
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